The Chateau at La Caille

Irene & Co Events planned and designed a brand launch event in Salt Lake City for local content creator Taylor Ivey, celebrating her rebrand to Reverie. Hosted at La Caille, one of Utah’s most iconic French-inspired estates, the evening was designed to feel timeless, elegant, and immersive.

The Chateau at La Caille provided a romantic, European-inspired setting just outside of Salt Lake City, making it the perfect venue for a refined influencer launch party. Draping transformed the hallways into a soft, ethereal experience, while a custom branded mirror installation for Reverie created a statement moment for guests and content creation.

Designed as both a celebration and a strategic brand experience, the event blended elevated design with a sense of approachability. Guests enjoyed catering by Chick-fil-A, a recognizable Utah favorite, adding a playful and locally rooted touch to the evening.

As a Salt Lake City event planner, Irene & Co Events specializes in creating branded experiences that feel both visually impactful and deeply intentional, ensuring every detail reflects the identity and vision of the brand being celebrated.

Planner + Designer: @irenecoevents
Venue: @lacailleutah
Photographer: @meganrobinsonphoto
Videographer: @tannercastrofilms
Content Creator: @opalcreativehouse
Catering:@chickfila
Florist: @merci.floral
HMUA: @sarahmichelleartistry
Entertainment: @curate_entertainment @djjerren
Production and Lighting: @djdrewmusic
Rentals and Linens: @summitpartyrentals_ut
Drapery Tunnel: @wasatchavproductions