How to Design a Wedding With Intention A just-for-you guide from a planner who’s actually in it for the plot
- Irene + Co Events

- Aug 17
- 3 min read
Let’s get something straight. I’ve been a wedding planner and designer for over 10 years, and I still genuinely love what I do. This is not just my job. It’s my creative outlet, my calling, and honestly—my favorite thing to talk about. And the thing I love most? Designing weddings that feel like you.

Not copy and pasted. Not just another pretty setup that looks like every other wedding on Instagram. When I take on a couple, I’m designing with intention. With your priorities in mind. With your story front and center. Because that’s the kind of wedding you and your guests will never forget.
Start With the Why Before the What
Good design doesn’t start with a Pinterest board. It starts with a conversation. What do you want your guests to feel when they walk into your ceremony? What moments are most important to you? What’s the vibe that feels right, even if you can’t fully put it into words yet?
That’s where we begin. We build from the inside out. Not just what it looks like but what it means to you. That’s how we create something that fits, flows, and feels like it was made for you—because it actually was.
I Design With Your Priorities in Mind
Your wedding isn’t about what I like. It’s about what you care about. If florals are your love language, let’s talk texture and shape. If food is your thing, we’ll make sure the menu tells a story. If music moves you, we’ll build your timeline to center the soundtrack of your day.
Intentional design means every choice has a purpose. From the color of the napkins to the layout of the ceremony space to the exact timing of your first look, we’re not guessing. We’re building something that reflects your energy, your culture, your love story, your people.
No Cookie-Cutter, Ever
I do not believe in recycling weddings. Just because something worked for someone else doesn’t mean it belongs in your day. Sure, we can pull inspiration—but the end result is always curated. Always custom. Always you.
Designing with intention means we say no to filler and yes to storytelling. We choose details that speak to who you are. The goal is not to impress people. The goal is for them to leave saying, that was so them.
I Get to Know You So I Can Get It Right
The best designs happen when there’s real trust. I take the time to get to know you—your schedule, your communication style, your decision-making pace, and your vision even when it feels vague at first.
And I am always available for my clients. Wild work hours? Night shifts? Time zone differences? No problem. I offer after-hour appointments, flexible call times, and support that works around your life—not the other way around. The planning process should be seamless and stress free. You should feel taken care of and heard every step of the way.
TLDR
Designing a wedding with intention means more than picking pretty things. It means curating a celebration that feels like you from start to finish. I’ve been doing this for over 10 years and I still love it. No templates. No rinse and repeat. Just personalized, high-end, hands-on design that tells your story one detail at a time. I get to know you, I work with your schedule, and I make the process feel effortless. Let’s plan your perfect day.



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