Why Hiring a Wedding Planner With a Strong Reputation and Solid Ethics Matters

After 10 years in the wedding industry, I can tell you this—your planner’s reputation and ethics matter more than you think. You’re trusting someone with one of the biggest days of your life. You need to know they’ll advocate for you, work with integrity, and surround you with people who do the same.

Let me tell you how this all started.

Kylie McCan Photography

A Not-So-Pretty Beginning

In my very first year, I had the misfortune of working with a vendor who treated everyone horribly. I’m talking rude, unprofessional, and completely unwilling to collaborate. It was their way or nothing. They visibly cut corners, talked badly about clients behind their backs, and refused to show up with any sense of care. There was no heart. No kindness. No effort to make the day better for anyone except themselves.

That experience lit a fire in me. I promised myself right then and there—I would be different.

Raising the Bar From Day One

From that moment on, I made a vow to raise the bar. To collaborate with people. To treat clients, colleagues, and vendors with respect. To be a calm voice when tension is high. To protect my couples from people who don’t have their best interests at heart. To speak up if I see something that feels off. This industry has been alive for decades. There’s room for all of us to succeed. But only if we lead with integrity.

You attract more with sugar than you do with salt. And in this industry, kindness is currency.

Ethics Are Not Optional

As a board member of WIPA Utah, I signed a code of ethics that I take seriously. This isn’t just a box I checked. It’s the foundation of how I run my business. If I ever find someone being dishonest, disrespectful, or toxic to a team or client—I step in. I believe in doing the right thing, even when it’s inconvenient. I believe in accountability, professionalism, and protecting our clients and community.

We Only Work With Ethical, Insured Vendors

When you hire Irene + Co, you are not just getting a planner. You are getting access to a full network of ethical, experienced, fully insured vendors who treat people the right way. We don’t just recommend someone because they look good on social media. We recommend them because we’ve worked with them, seen them handle hard moments with grace, and know they’ll show up for you the way we would.

After 10 years in the industry, we’ve built relationships we’re proud of—and our couples benefit from every single one.

TLDR

Hiring a wedding planner with strong ethics and a respected reputation is everything. It protects your investment, your experience, and your peace of mind. I started this company after seeing exactly how not to do it, and I’ve spent the last decade doing the opposite. We treat people well. We collaborate with care. We speak up when it matters. And we only work with vendors who do the same. Let’s plan your perfect day—with kindness, clarity, and the highest standard of care.